Pect
In a world where animal welfare is a growing concern, PECT emerges as a comprehensive solution, bringing together all stakeholders involved in animal care onto a single, user-friendly platform. PECT, short for Pet Care Taker, is a revolutionary rescue application system that empowers animal lovers, native volunteers, feeders, shelter homes, vets, and other concerned parties to collaborate seamlessly, ensuring the well-being of animals is just a fingertip away.
UX/UI Design
Type
Date
Service
Problem Statement
The existing challenges in the realm of animal welfare include fragmented communication, lack of coordination among stakeholders, delayed response times to emergencies, and difficulty in mobilizing resources efficiently. PECT aims to address these issues by creating a unified platform where all the stakeholders can collaborate, share information, and work together seamlessly.
Understanding Stakeholders
The primary users of the PECT app encompass individuals devoted to animal welfare, including animal caregivers, veterinarians, and animal shelters. Additionally, the app caters to those looking to adopt animals as well as individuals surrendering pets up for adoption due to various reasons. Recognizing the diverse needs of these stakeholders, PECT serves as a unifying platform, facilitating seamless collaboration and communication among individuals and organizations dedicated to ensuring the welfare of animals.
User Personas
Ojaswini
Marketing / 26
▪︎ Advocate for animals.
▪︎ Easily access real-time info on local
animal initiatives.
▪︎ Contribute despite a hectic schedule.
▪︎ Limited time due to her demanding job.
▪︎ Struggles to find accurate, real-time
information.
▪︎ Desires convenient ways to contribute.
Challenges
Dr. Biswa
Veterinary / 55
▪︎ Limited time due to clinic responsibilities.
▪︎ Struggles to find suitable volunteer
opportunities.
▪︎ Seeks a platform for professional network.
Challenges
After identifying key stakeholders for the PECT app, I conducted focused interviews with selected personas to delve deeper into their perspectives and needs. These personas represent individuals actively involved in animal welfare, including caregivers, veterinarians, and shelter representatives. The interviews were a crucial step in gaining insights into their motivations, challenges, and expectations.
HMW Statement
How might we design the PECT app to be a more accessible and user-friendly platform, ensuring that busy animal lover like Ojaswini and veterinary professionals like Dr. Biswa can effortlessly participate in animal welfare initiatives, connect with the community, and seamlessly collaborate, considering their unique needs and limited time constraints?
Objectives
Resource Mobilization
Facilitate the mobilization of resources, including volunteers, feeders, and veterinary services, to areas in need.
Public Awareness
Raise awareness about animal welfare issues, encouraging more individuals to participate in rescue and care activities.
User Flow Mapping
To enhance accessibility, the app needed to prioritize content relevance, especially during emergencies, to prevent users from getting overwhelmed by complexity. Therefore, I focused on streamlining the user flow to be simple and direct, ensuring that users can quickly access essential features without unnecessary navigation.
Wireframes
The following wireframes helped me see how different layouts might work for app concepts and envision basic interfaces.
Visual Approach
For the visual approach, I opted for Poppins as the app font due to its clean and modern appearance, which enhances readability across different device screens. In selecting colors, I drew inspiration from various animal skins to create a harmonious and soothing palette. This visual approach aims to evoke feelings of compassion towards animals while maintaining clarity and simplicity in design.
Colors
Typography
#222222
#F3EEEB
"Poppins"
#585858
#FFFFFF
#B0B0B0
#806755
#DFC0A1
Colors
#222222
#F3EEEB
#B0B0B0
#F96B74
#0070DD
#806755
#DFC0A1
❶ Emergency Alert System : Users can quickly send distress signals in case of emergencies, notifying nearby volunteers, feeders, and vets. The home screen provides a clear overview and immediate access to the app's main features such as reporting animals and finding volunteer opportunities.
Features
❷ Realtime Rescue : Facilitates real-time communication between stakeholders to coordinate rescue efforts effectively.
❸ Resource Mapping: A map-based feature that displays the location of nearby resources such as feeders, shelter homes, and veterinary clinics.
❹ Post for Adoption : Allows users to easily post for adoption, including options for uploading images and providing detailed information.
Takeaway & Reflection
Designing the PECT app was an immersive journey focused on putting users first, shaping every decision. The seamless integration of features like real-time alerts and in-app communication aimed at creating a user-friendly platform, acknowledging the accessibility needs of the user. Striking a balance between essential features and maintaining a user-centric approach ensured that the PECT app goes beyond meeting, exceeding the expectations of users passionate about animal welfare.
Manifesto
